SUPPORTFUND CREATOR PROGRAMME
Make useful content. Help more people. Get paid for your work.
Create content that helps your audience find financial support, lower their household bills and improve their everyday finances — and get paid for the campaigns you take on.
SupportFund is free for your audience to use, and SupportFund pays creators for the work they produce.
UK creators · Free to apply · Paid campaign opportunities
CONTENT WITH A PURPOSE
Your next video could genuinely help someone.
Every day, people turn to social media looking for answers about benefits, grants, bills, saving money, work and making ends meet.
The problem is knowing where to start.
SupportFund gives you something genuinely useful to share with your audience — one place where they can explore financial support, get help with applications, lower household costs and find other ways to improve their finances.
Create useful content. Introduce people to SupportFund. Let us help with what comes next.
A DIFFERENT KIND OF CREATOR PROGRAMME
Your audience doesn't pay for your earnings.
SupportFund pays creators for their work.
Your earnings aren't dependent on your audience paying to use SupportFund.
You create useful content. Your audience gets free access to SupportFund. We pay you for the work you've agreed to produce.
Simple. Transparent. Better for your audience.
HOW IT WORKS
Simple, transparent creator partnerships.
Apply
Tell us about you, your content, platforms and audience.
Get approved
We look at content quality, audience fit, authenticity and engagement — not just follower count.
Receive campaigns
Relevant paid campaign opportunities appear in your Creator Dashboard.
Review the opportunity
See the campaign brief, deliverables, deadline, requirements and payment before you decide.
Accept & create
Accept the campaigns you want and create the agreed content in your own style.
Publish & submit
Publish the content and submit the required links and details through your Creator Dashboard.
Review & approval
SupportFund reviews the campaign submission and updates the campaign status.
Track results & payment
See campaign performance and track agreed payments through your dashboard.
Everything is clear before you accept the campaign.
PAID CREATOR OPPORTUNITIES
Know what you're being paid before you say yes.
Every campaign shows you the important details before you accept it.
- WHAT TO CREATE
- The content we're asking you to produce.
- WHERE TO PUBLISH
- The platform or channels included in the campaign.
- KEY REQUIREMENTS
- Important messages, disclosure requirements or campaign details.
- DEADLINE
- When the agreed content needs to be published or submitted.
- PAYMENT OFFERED
- The amount SupportFund will pay for completing the agreed campaign.
You decide whether the opportunity is right for you and your audience.
Agree the work. Create the content. Track the results. Get paid.
CONTENT PEOPLE ACTUALLY NEED
Turn everyday money questions into useful content.
Your content doesn't need to sound like an advert.
Start with the questions and problems your audience is already talking about.
- Working but still struggling? Check this.
- 3 types of financial help families often overlook.
- Struggling with your energy bill? Start here.
- Could you be missing a grant?
- Before you assume you earn too much for help…
- Here's a free way to check what support you could get.
Then give people somewhere useful to go next.
SupportFund does the complicated bit. You make people aware that the help is there.
SOMETHING WORTH SHARING
More than somewhere to check benefits.
Your audience can use SupportFund for practical help across different parts of their household finances.
- FIND FINANCIAL SUPPORT
- Explore benefits, grants, council schemes, energy and water help, hardship support and other opportunities.
- GET HELP APPLYING
- Get practical help with applications, forms, important letters and benefit decisions.
- LOWER HOUSEHOLD BILLS
- Explore support with energy, water and other household costs.
- FIND SAVINGS
- Discover discounts and practical ways to make everyday money go further.
- FIND WORK
- Explore jobs and opportunities that could fit around someone's circumstances.
- MAKE EXTRA MONEY
- Discover practical ways to bring additional income into the household.
- KEEP EVERYTHING ORGANISED
- Keep support, applications, documents, important dates and next steps together.
- USE FREE HOUSEHOLD TOOLS
- Use simple tools for household budgets, everyday spending and financial support.
SupportFund is free to use.
CREATORS OF DIFFERENT SIZES
You don't need millions of followers.
A smaller audience that trusts what you share can be incredibly valuable.
We don't judge creators on follower count alone. We're interested in whether your content is useful, your audience is relevant and people genuinely engage with what you create.
TikTok · Instagram · YouTube · Facebook · Blogs & communities
- Authenticity
- Audience fit
- Content quality
- Engagement
- Relevance
- Responsible promotion
WHY WORK WITH SUPPORTFUND?
Create something useful — not just another ad.
Your reputation with your audience matters.
That's why we want SupportFund creator campaigns to start with useful content rather than hard selling.
You don't need to calculate someone's benefits, answer individual financial questions or pretend to be an expert.
Create the content.
Start the conversation.
Point people towards SupportFund.
We'll handle the individual journey from there.
YOUR CREATOR DASHBOARD
See exactly how your content is performing.
Your Creator Dashboard brings campaigns, tracked links, audience activity and payments together in one place.
- CAMPAIGNS
- See available and invited opportunities, accepted campaigns, deadlines and current campaign status.
- CAMPAIGN BRIEFS
- Open each campaign to see the deliverables, requirements, deadline and payment offered.
- ACCEPT OR DECLINE
- Choose which campaigns are right for you and your audience.
- CONTENT SUBMISSIONS
- Submit published content and campaign evidence directly through your dashboard.
- TRACKED LINKS
- Use individual tracked SupportFund links for different campaigns, videos and platforms.
- LINK CLICKS
- See how many people visit SupportFund through your content.
- SUPPORT CHECK ACTIVITY
- See how many people your campaigns help move into the Support Check journey.
- CAMPAIGN PERFORMANCE
- Compare campaigns and understand which topics and content are generating the strongest engagement.
- PAYMENTS
- See the agreed payment for each campaign and track whether it is pending, approved or paid.
- CREATOR PROFILE
- Keep your platforms, audience information, content topics and payout details together.
Know what you're creating. See the impact. Track what you're paid.
SEE THE DIFFERENCE YOUR CONTENT MAKES
Know what happens after someone clicks.
Tracked campaign links help you understand whether your content is encouraging people to take the next step.
- Link clicks
- Support Check activity
- Campaign engagement
- Performance by campaign
- Performance by platform
- Performance by tracked link
Create separate tracked links for different campaigns, videos or platforms so you can understand which topics resonate with your audience.
WHO SHOULD APPLY?
If your content helps people with everyday life, we'd like to hear from you.
We're particularly interested in UK creators making content around these topics.
Don't see your exact niche? If your audience could genuinely benefit from SupportFund, we'd still like to hear from you.
- Benefits & financial support
- Money saving
- Cost of living
- Parenting & families
- Disability & carers
- Energy & household bills
- Budgeting
- Jobs & work
- Side income
- Household finances
- Personal finance
- Relevant lifestyle content
YOUR AUDIENCE COMES FIRST
Useful content. Honest promotion.
We want creators to feel proud of what they share — and audiences to know they can trust it.
- Be clear when content is paid or sponsored
- Use appropriate advertising disclosures where required.
- Don't promise outcomes
- Never promise that someone will qualify for financial support.
- Don't exaggerate
- Never exaggerate how much financial support someone could receive.
- Be clear about your role
- Don't present yourself as a benefits adviser unless appropriately qualified.
- Don't pressure people
- People should be able to decide for themselves whether SupportFund is useful to them.
- Make clear SupportFund is free
- Your audience should understand that SupportFund is free to use.
- Recommend something you believe is useful
- Create content you'd genuinely be comfortable recommending to your own audience.
Trust matters more than clicks.
APPLYING IS SIMPLE
Ready to create something useful?
Apply online
Tell us about you, your channels and the type of content you create.
We review your application
We look at your content, audience, engagement and fit with SupportFund.
Set up your creator account
If approved, complete your creator setup and access your Creator Dashboard.
Receive campaign opportunities
Relevant paid creator opportunities can appear in your dashboard.
Create, track & get paid
Accept the campaigns you want, create the agreed content, track its performance and follow your payment through your dashboard.
Free to apply · UK creators · Applications reviewed
CREATOR PROGRAMME QUESTIONS
Things you might want to know.
Do I need a big following?
No. We consider audience fit, authenticity, engagement and content quality as well as audience size. Smaller creators with highly engaged audiences are welcome to apply.
Does it cost anything to join?
No. It's free to apply to the SupportFund Creator Programme.
How do paid campaigns work?
Relevant campaign opportunities can appear in your Creator Dashboard. Each campaign shows the brief, requirements, deadline and payment offered before you decide whether to accept it.
How do creators get paid?
Creators are paid for completing agreed SupportFund campaign work. The payment offered is shown before the creator accepts the campaign, and payment status can be tracked through the Creator Dashboard.
Does my audience have to pay?
No. SupportFund is free to use.
Will I be offered campaigns immediately?
Not necessarily. Campaign availability depends on things such as topic, audience, platform and current SupportFund campaign requirements.
Do I have to accept every campaign?
No. You choose which opportunities are appropriate for you and your audience.
Can I create content in my own style?
Yes. We want content to feel natural for your audience. Individual campaigns may include key information, disclosure requirements or claims that need to be communicated accurately.
Which platforms do you work with?
We're interested in creators across platforms including TikTok, Instagram, YouTube, Facebook, blogs and relevant online communities.
Can I track campaign performance?
Yes. The Creator Dashboard is designed to bring tracked links, clicks, Support Check activity and campaign performance together.
Can I track my payments?
Yes. The dashboard shows the agreed campaign payment and its current payment status.
CREATE SOMETHING USEFUL
Your next post could help someone find support they didn't know was there.
If you create content about money, families, benefits, bills, work or everyday life, we'd love to hear from you.
Make useful content. Help more people. Get paid for your work.
UK creators · Free to apply · Paid opportunities
