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Families & Children

Healthy Start

A prepaid Mastercard card scheme helping pregnant women and low-income families with young children buy fresh, frozen, or canned fruit, vegetables, pulses, cow's milk, and infant formula.

Who it's for

Families & Children

Typical Weekly Amount

£4.65 per week (pregnancy & children aged 1–4) | £9.30 per week (children under 1)

Administered By

NHS Business Services Authority

Eligibility Criteria

Tick off each condition below. You'll usually need to meet all of them to qualify.

Step-by-Step: How to Apply

  1. 1

    Apply online via the official NHS Healthy Start website.

  2. 2

    Provide your National Insurance number, benefit details, and child birth dates.

  3. 3

    Approved applicants receive a Healthy Start prepaid card in the post, which is automatically topped up every 4 weeks.

Local council top-up

Find local council family hubs for free Healthy Start vitamins

Healthy Start card funds do not reduce other benefits. Local councils and NHS trusts also offer free Healthy Start vitamin drops and tablets through local family hubs.