Research · Cost of Living
SupportFund analysis of 25 official ONS records on reported cost-of-living pressure, household-cost inflation, disposable income and saving, showing how measured pressure differs between household groups.
Published 12 August 2026 · Updated 12 August 2026 · SupportFund analysis of Office for National Statistics data · First edition · Last reviewed 12 August 2026
Cost of living remains the most commonly reported major issue
89% — 89% of adults in Great Britain said the cost of living was an important issue facing the UK.
Adults reporting a monthly increase in their cost of living
66% — 66% of adults said their cost of living had increased compared with the previous month.
Food is the most commonly named driver
93% — Among adults reporting a rise in their cost of living, 93% cited the price of food shopping.
Adults cutting back on food and other essentials
41% — 41% reported spending less on food shopping and essentials because of increased living costs.
Household-cost inflation for low-income households
3.7% — Households in income decile 2 saw costs rise by 3.7%.
Household-cost inflation for private renters
3.7% — Private renting households saw household costs rise by 3.7% in the year to March 2026.
Real household disposable income per head
-0.8% — Real household disposable income per head decreased by 0.8% in the first quarter of 2026.
The household saving ratio
8.9% — The UK household saving ratio was 8.9% in the first quarter of 2026.
Two different kinds of ONS evidence are used in this report and they answer different questions. The Public opinions and social trends survey records what adults say about their own costs and what they are doing in response. The Household Costs Indices measure how the prices faced by different household groups have actually moved. Neither is a substitute for the other.
On the survey side, cost of living remains the most commonly reported major issue facing the UK, a majority of adults report another monthly increase in their own costs, and food is named far more often than any other driver. The reported responses are concentrated in cutting non-essential spending, cutting essentials including food, and using less household energy.
On the measured side, the Household Costs Indices show household costs rising faster than headline CPI over the period covered, with low-income households and renters facing higher rates than high-income households. Over five years the cumulative gap for low-income households is considerably larger, which is a useful corrective to the idea that falling headline inflation means costs have returned to normal.
The sector accounts add the balance-sheet view: real household disposable income per head fell over the quarter and the saving ratio fell alongside it. A falling saving ratio at the same time as reported cutbacks in essentials is consistent with households having less financial buffer, but this data cannot show causation and none is claimed here.
ONS Public opinions and social trends survey, Great Britain.
ONS Consumer price inflation and Household Costs Indices.
ONS quarterly sector accounts.
Great Britain · May 2026 · Source: Office for National Statistics
Chart: SupportFund. Source data: Office for National Statistics. Public opinions and social trends, Great Britain: May 2026. Last checked 12 August 2026. View original source
Great Britain · May 2026 · Source: Office for National Statistics
Chart: SupportFund. Source data: Office for National Statistics. Public opinions and social trends, Great Britain: May 2026. Last checked 12 August 2026. View original source
United Kingdom · Year to March 2026 · Source: Office for National Statistics
Mortgagor and outright-owner household groups are not shown because those figures are not part of this verified import.
Chart: SupportFund. Source data: Office for National Statistics. Household Costs Indices for UK household groups: January to March 2026. Last checked 12 August 2026. View original source
Source: Office for National Statistics — Public opinions and social trends, Great Britain: May 2026
Last checked: 12 August 2026
View original sourceSource: Office for National Statistics — Consumer price inflation, UK: June 2026
Last checked: 12 August 2026
View original sourceSource: Office for National Statistics — Household Costs Indices for UK household groups: January to March 2026
Last checked: 12 August 2026
View original sourceSource: Office for National Statistics — Quarterly sector accounts, UK: January to March 2026
Last checked: 12 August 2026
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